Monday, August 07, 2006

Internet Marketing - Is The Truth Really Out There?

A sudden bout of internet marketing sales letteritis has convinced me to add another theme to the internet marketing side of the blog. Snake oil salesmen

I spend a lot of time helping customers market their business online. It might be web copywriting, site look and feel of the site, improving their search engine ranking, writing articles, eBooks, or email newsletters, etc. The stuff to get a physical business idea up and running effectively.

But there is another side to internet marketing. Miracle get rich products, affiliate programs, mini sites and the like. Complete cyber businesses. I've been spending some time looking over these internet marketing business ideas and methods. Obviously a lot of other people do too. The sales letters all sound very enticing. You want to believe they work because it all sounds like easy money. Usually it's not. Trouble is, how do you know what works and what doesn't work?

Be fun to find out. Thoughts are welcome


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