Monday, September 04, 2006

Beginner Web Copy Tips - Where To Start

Ready to unleash your amazing website idea? Then it's time to think about writing some copy that does it justice.

By now you should know who your target audience is, what gets them excited and the keywords they type in to search for products or services like yours. If not. Don't you dare start writing yet! Go back and find out or you are wasting your time.

On the other hand if you've done all your gruntwork here are a few tips to get you started on a basic page of web copy.

Brain dump features and benefits
Write down the features of your business and match them with the benefits you offer your customers. Include keywords where possible. Then build your copy around that.

Snatch your reader’s attention from the first line
Most visitors spent less than 30 seconds summing up a website before they decide whether to stay or go.

There is no time for waffling paragraphs about who you are, where you live, and how your wife makes the best apple pie. You have to get to the point as fast as you can.

If you don’t convey your key message in the first few lines, don’t expect many people to be around to read them further on down the page.

Keep your paragraphs short and sweet
Forget trying to win over your audience with long descriptive, romantic prose about the salubrious ambience of your pulchritudinous offer. They will only think you are stercorous (take my word for it, you really don’t want to be).

Short paragraphs and subheads are really effective on the web because they can be differentiated and skimmed at a glance.

But first...

Don't try this at home until you have read Why Knockout Headlines Are So Important

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